Essential Things You Must Know on Linkedin company page optimisation
Essential Things You Must Know on Linkedin company page optimisation
Blog Article
Your Complete Guide to Optimizing Your LinkedIn Profile That Actually Gets You Noticed
Reality check: If your LinkedIn profile isn’t working, it’s hurting your credibility.
In a world where your digital presence is your professional handshake, an outdated LinkedIn profile isn’t just a missed opportunity — it’s costing you leads, partnerships, and credibility.
Whether you’re a consultant, solopreneur, or job seeker — your online profile can (and should) be a lead engine.
In this guide, I’ll walk you through everything you need to turn your profile into a lead-generating, trust-enhancing asset — with proven strategies I use as a LinkedIn optimization specialist.
Message me for a quick profile review of your LinkedIn profile.
Why Optimizing Your LinkedIn Matters in 2025
With over 1 billion users on LinkedIn, getting noticed is tougher now — but also more rewarding than ever.
People are not just scrolling — they’re making decisions, buying, and evaluating based on your profile.
Your profile is:
• Your first pitch to prospects or recruiters
• Your digital storefront if you don’t have one
• Your credibility checkpoint for any professional inquiry
If your profile looks like a resume, lists duties, or just lists job titles — you’re being forgettable.
And that's the fastest way to be ignored.
Step 1: Nail Your Headline (This Is Prime Real Estate)
Most people blow their first impression with a job title like:
“Founder | Career Coach | Consultant”
That’s not a value proposition — it’s just an identity.
Instead, use this space to clearly state:
• Who you help
• What problem you solve
• What result you deliver
Formula: I help [WHO] achieve [WHAT] through [HOW]
Example:
“Helping Coaches & Consultants Attract Premium Clients on LinkedIn Without Ads | Profile Optimization Expert”
This one change can boost your profile views by up to 10x.
Step 2: The “About” Section That Converts (Not Just Tells)
Your “About” is not your career story. It’s your value pitch.
? Structure it like this:
• Who you help
• The problem they face
• What you do to fix it
• Proof or results
• Call to action
Example opening:
Most professionals feel invisible on LinkedIn. Their content doesn’t convert. I help change that.
Add formatting (spacing, emojis, bullets) to make it easy to scan.
End with a CTA like:
Ready to turn LinkedIn into your lead engine? DM me or email [your email] for a no-cost review.
Step 3: Profile Picture & Banner That Stand Out
First impressions matter. A blurry selfie in bad lighting won’t cut it.
• Use a professional, clear headshot
• Dress for your audience
• Smile or appear approachable
• Use a custom banner that shows your services, tagline, or a testimonial
Your banner is often overlooked real estate — don’t miss the chance to impress.
Step 4: Experience That Tells a Story, Not Just Job Titles
Think of each Experience entry like a mini case study.
? Don’t say:
Responsible for managing projects and stakeholders.
? Say:
Led 12+ projects across 3 continents with a 92% on-time delivery rate and 30% under budget.
Highlight the impact. Use metrics, proof, and transformation.
Bonus tip: Use media uploads to show your work.
Step 5: Use the “Featured” Section to Showcase Value
This is your conversion corner.
You can feature:
• Client testimonials
• Case study PDFs
• Before & after profile screenshots
• Free LinkedIn checklist
• A calendar booking link
Encourage visitors to understand your value and take action.
Step 6: Endorsements & Recommendations Still Matter
If your competitor has 12 glowing recommendations and you have none, who wins trust?
? Proactively ask past clients for a short recommendation focused on:
• What problem you solved
• What result you delivered
• Why they’d recommend you
And don’t forget: endorse others — reciprocity works.
Step 7: Show Up Consistently
Optimization gets you found — content gets you remembered.
Post 2–3 times per week:
• Share niche tips
• Talk about client problems
• Show before/after wins
• Give behind-the-scenes of your work
It’s not about chasing views — it’s about becoming trusted for fixing one Linkedin Training specific problem.
Real Results From an Optimized Profile
Here’s what happens when your profile is optimized to convert:
• You get more qualified inbound
• You grow through word of mouth
• You gain more visibility
• People message you first
Ready to Turn Your Profile Into a Client Magnet?
Most people underestimate their LinkedIn — and overestimate how hard it is to fix.
As a LinkedIn profile optimization specialist, I’ve helped coaches revamp their profiles.
Advertisement
Want me to audit or optimize your LinkedIn profile for you?
Here’s how I support clients:
• Full Profile Audit + Action Plan
• Done-for-You LinkedIn Makeover
• Team Training for Agencies & Small Teams
Book your profile audit or message me today. Let’s make LinkedIn work for you — not just host your resume.
Name(required)
Email(required)
Message
Contact Us
Munier Kearns
Get in touch for a free LinkedIn mini audit – https://mailchi.mp/bdd17f2f30e4/kasohl8dx1 Report this page